Business plan of a butcher's shop or how to open a meat shop

Meat shop business plan

Estimated data:

The monthly income is 1 500 000 rubles.
The net profit is 85,850 rubles.
Initial costs - 869 800 rubles.
Payback - from 11 months.
 
 
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.

In this article, we will compile a detailed business plan for the store selling meat with calculations of costs and revenues.

Content:

Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks.
Description of the service
In this business plan, the concept of a small butcher's shop is considered, in which fresh and chilled meat, semi-finished products, packaged portions, various sets of offal products will be sold. It will also highlight the possibility of working with orders of goods with subsequent delivery to the house. We will start with the analysis of the meat market and possible competitors.

Market analysis

 
Meat shop is perfect for beginners. There are several reasons for this:

easy and smooth entry into the business and exit from it in case of failure;
you can do with small investments;
meat is a commodity of everyday demand, so it will be somewhat easier to regulate its sales and sell its products;
absence of strict requirements (no need to obtain a license, certificates are issued by suppliers of products);
the ability to change the range depending on the demand of consumers.
Of course, before talking about the benefits, you need to understand, but is it profitable for such an enterprise, will it bring income? Everything will depend, first of all, on the entrepreneur himself. Virtually any business can be effective if it is properly managed.

Meat is a commodity of daily demand. People constantly consume this product, and, therefore, need it. Even in a difficult crisis situation few people give up meat.

As a result of recent events, the crisis affects meat shops not so much as at stores in other segments. Plus is the introduction of sanctions on certain types of products, including meat. This prompted domestic producers to increase the scale of production. And today buyers themselves prefer to buy meat and semi-finished products of Russian production.

Looking at the chart below, you can replace a few very important trends:

The total market capacity is growing from year to year. So, in 2014 it amounted to about 10.8 million tons of raw materials.
As for imported products, their share has significantly decreased within the Russian market. If in 2011, imports accounted for a quarter of the total market, in 2014 this figure was reduced to 16%.
beef business plan
If we consider the most popular types of meat separately, we can also talk about positive dynamics. Here are the results that exist for the period from 2013 to 2015:

Beef today is not so active. The level of consumption of domestic products remained in 2015 at the level of 2013, but the import decreased by 0.3 million tons in 2 years.
In 2015, compared to 2013, Russians became more active in consuming pork. The increase in volumes of consumption of domestic products is 0.3 million tons over the past 2 years. But the import significantly decreased (by 0.7 million tons).
The greatest growth is observed in the sale of poultry. In just 2 years, the level of consumption increased by 0.8 million tons in the domestic segment. Consumption of imported goods decreased by 0.3 million tons.
open a butcher's shop business plan
If you look at the diagram below, you can see that these three types of meat today occupy more than 95% of meat consumption in Russia. Poultry meat (40.1%) is on the first place, pork (32%) on the second, and beef (25.7%) on the third. In many respects, the lower demand for beef is due to higher cost.

It should be noted that in the segment of this market, the price should be set based on consumer demand. People are willing to pay well for quality products, but are not willing to pay dearly. High markup can not be installed. Its average level in the meat business is 30%. Anything higher can scare the customer away and make him look for another sales place.

opening of a butcher's shop business plan

Before opening your own store, it is also very important to study the market structure of a particular city. In different federal districts there is a different situation. For example, with regard to the production of sausages, more than 50% falls on the Central and North-Western District.