Business plan for a room quest or how to open a quest room

Estimated data:

The monthly income is 842 400 rubles.
The net profit is 391 856 rubles.
Initial costs - 795 800 rubles.
Payback - from 3 months.
 
 
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.

In this article, we will compile a detailed business plan for the quest room with calculations.

Content:

Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks;
Description of the service

 
Business quest room

A business plan is dedicated to an organization that offers people to go through quests in reality. There will be four different rooms. Promotion of the product will be handled by the business owner and administrators. The main work will be based on attracting customers.

Market analysis
Today quest rooms are gaining immense popularity among the Russian population. In the West, this type of entertainment has long been "implanted" in the leisure system. The first quests in Russia appeared quite recently (2012).

According to the Guild of Quests (an independent rating agency engaged in the promotion of this direction), by the end of 2015, about 950 quests were opened in Russia. Most (400 rooms) are in Moscow. It's not so easy to open this type of business today, because the business is already overheated. As for other cities, today this niche is less free, though not in all cities.

To open such an organization is better in cities with a population of at least 400 thousand people. Why? Everything is very simple. In large cities, people have large incomes, and, consequently, requests. They want to spend their leisure fun and positive. Quests rooms for this ideal. In addition, such entertainment activities are very popular in the corporate environment.

Before you start creating your own business plan, you need to study the competitive environment. Today, quests rooms are not so many. In some cities, they may not yet exist. And in others, on the contrary, they can be quite a lot (2-3 organizations with 4-8 rooms each).

Competitors can be:

Part of a large organization, the so-called branch. It is rather difficult to fight against them, since their initial investments are high, and, consequently, the quality of the offered service is at an altitude. It is better to avoid such competitors. You can fight them. This requires serious capital investments, location in the opposite part of the city and a good advertising company.
Small organizations. They do not represent a big threat. First, their initial investment is almost always small, and secondly, they usually do not offer much choice and open several rooms. You can fight them using advertising. It is worthwhile to avoid being nearby.
It should be noted that in some ways competitors help other colleagues in the niche. How? The person who visited the quest room will want to ask what else there is in his city. As a result, he stumbles upon announcements of other organizations that offer other quests, and this is diversity, new emotions.