Business plan for a flower shop with calculations

Estimated data:

The monthly income is 216,000 rubles.
The net profit is 47,600 rubles.
Initial costs - 358 300 rubles.
Payback - from 8 months.

 
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.
In this article, we will compile a detailed business plan for a small flower shop with calculations. Also you might be interested in an article on how to open your store.

Content:

Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks;
Description of the service
In this business plan, a small shop selling flowers was considered. The entrepreneur himself is the manager, and his kiosk employs florists who are versed in colors and able to make beautiful floral arrangements. Also, the business plan will consider additional opportunities, from which the entrepreneur can benefit and increase his income.

 
Market analysis
Before you evaluate the flower market, you need to decide on the format of the future store. It, in turn, will depend on who will be the main buyer. All this in the end will affect the level and style of the future store. Today the following formats of flower shops are very popular:

Small pavilions located in junctions and stops. This type is typical for low price segment of buyers and does not require special expenses for decoration and maintaining the style of own shop. Clients are attracted by the price.
Shops located in shopping centers and other places with high traffic. These stores serve already the average price segment. Buyers pay attention not only to flowers, but also to the appearance of the store, service.
Flower salons and boutiques related to the premium segment. Such outlets are usually located near offices, in the city center or large shopping centers. These stores should have excellent style, high level of service and flowers of excellent quality.
Internet shops. They can be aimed at meeting the needs of customers of any price segment.
The latter format today perfectly combines with the second and third, increasing turnover and not requiring special expenses. That is why we will consider a store created for consumers of the middle price segment. In addition, an online store will be opened to serve visitors outside the outlet.

In any case, before the opening we will have to pay attention to all the details, including drawing up collections of bouquets that will be on display in the online store, and interior design.

Assessing the Russian flower market, we can not say that it is characterized by seasonality, and pronounced. In the pre-holiday season, prices for flowers are raised, in connection with the possible profit.

Considering possible competitors, it is necessary to say that the most important is the quality of the flowers being sold, the elegance and harmony of bouquets. And that the flower compositions turned out beautiful and aesthetic, it is necessary to approach the selection of personnel with particular care.

 
SWOT analysis
Before opening your own flower shop, you need to assess the opportunities and threats. In general, all factors are divided into external and internal.

With external factors, it is impossible to fight and try to change them. But to adjust to the situation or extract from it own benefit is even possible. External factors include:

Capabilities:
the occupation of a certain niche in the market;
Having carried out an in-depth analysis of the situation on the market, you can extract the maximum benefit associated with the seasonality of this business;
high profitability;
possibility to cover a large segment of the market;
cyclical demand (from year to year people at the same time buy flowers, their mass purchase is associated with various holidays);
a possible increase in demand as a whole;
increasing the relevance of the proposal due to the growing standard of living of the population;
possibility to offer and provide additional services;
no need to establish production, focus on the sale of purchased products.
Threats:
high level of competition;
seasonality;
possible problems with suppliers;
The need to search for an alternative during a sharp decline in demand for products;
availability of shelf life for products, which makes it necessary to continuously forecast the demand;
the need for obtaining permits;
a large number of documents that need to be filled in time.
The entrepreneur can change internal factors, adjust for himself.