Business plan for a dietitian cabinet - business on a dietician's services

Estimated data:

The monthly income is 208 800 rubles.
The net profit is 89 771 rubles.
The initial costs are 195,800 rubles.
Payback - from 3 months.

 
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.
In this article, we will compile a detailed business plan for a nutrition cabinet with calculations.

Content:

Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks;
Description of the service
This business plan describes in detail all the features of conducting and opening your own nutrition center or cabinet. Such activities, as a rule, are people with medical education. Therefore, we will consider the business plan from the point of view of a person who has all the necessary skills and wants to open his own nutrition cabinet. This business idea can be useful when opening your own business in a different medical direction with small corrections.

 
Market analysis
I want to say right away that the idea of ​​this business plan did not come about by chance. Today it has become fashionable to be healthy, athletic and fit. Yes, it was always important. But society is arranged so that people follow one another, copy each other. Therefore, the demand for many new items starts to grow rapidly and wavy.

First, you need to decide what the specialist who works in the dietetics office will do. Many people naively believe that these are people who help to lose weight. In fact, a nutritionist not only helps people who are overweight. Sometimes his clients are people who have quite normal weight. They are asking for a nutrition program - healthy, right. No wonder they say: "We are what we eat".

Today, people eat right not only to reduce body weight. For someone it is an opportunity to improve your body, for someone an urgent need due to poor health or some kind of illness. In short, there are many reasons, and one decision is a campaign to a nutritionist. By the way, many athletes turn to such services to build their workouts as efficiently as possible.

As it turned out, there is a variety of clients in this area. Not without it and on the part of nutritionists. Today, many call themselves nutritionists. But, unfortunately, only a few of them are really literate nutritionists. So, on the way to becoming one's own business, a nutritionist will have to face the following competitors:

The so-called "self-taught." These people, as a rule, do not have medical education. Their main weapon is their own example of losing weight. Yes, somebody's method will help to lose weight, and someone can do harm. It should be noted that customers require an individual approach to themselves, developing an individual nutrition program. It is quite easy to struggle with such competitors - you need to use your own knowledge, put pressure on higher education and professionalism.
People who have completed special courses. The duration of such training is usually not more than 1-2 years. For such a time you can learn the basics without going into details. And yet, you can not call such a specialist a real nutritionist. Fight this type of competitors follows the same method as with self-taught.
Doctors are dietitians with appropriate medical education. These people have all the necessary knowledge to provide qualified assistance to their clients. It is to them that they usually turn for help. Why? It's simple - they are trusted. With such competitors it is more difficult to fight. It must be said that some of them work in state institutions for free, and often are in free-floating and work for the money of clients. You can fight with those and with others. With government employees - working with people who have incomes above the average or average. With "private traders" will help to fight quality and, of course, advertising their own services.
So, proceeding from all the above, it is possible to single out a circle of potential consumers: these are people with an average income or income above the average. Age category is from 25 to 55 years. Most of the clients will be people with overweight, digestive problems, adherents of proper nutrition and athletes.