Business plan for a children's development center with calculations

Estimated data:

The monthly income is 540 000 rubles.
The net profit is 113,730 rubles.
Initial costs - 80,800 rubles.
Payback - from 1 month (individually).

 
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.
In this article, we will compile a detailed business plan for a small children's development center with calculations.

Content:

Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks;
Description of the service
This business plan provides information on the opening of its own development center for children. It provides classes for preschool and school children. At the same time, the center has more than one focus, but several, which helps to cover a large part of the population. The entrepreneur is also the director (manager) of his center at the same time. The organization does not position itself as a kindergarten, that is, children are not in the organization's walls without parents for more than 3 hours, which makes it impossible to introduce cooks and nannies into the staff.

 
Market analysis
Today, young parents pay more attention to the development of their children. Approach kindergartens if they are satisfied, then only partially. Therefore, many parents are trying to find some alternative, to get additional opportunities from the outside. Someone resorts to the use of nannies and tutors. But both of these methods are very expensive.

In addition, for children at any age it is very important to communicate with their peers. This makes it possible to go through the process of socialization. A child in a collective begins to associate himself with society, to seek for himself in it a suitable place. That is why it is very important to give your child the opportunity to communicate.

Today this problem is more acute than ever. After all, modern children are so fond of sophisticated gadgets, toys. Many of them forget about how nice it is to play with their peers in the sandbox.

This is the first argument in favor of the development center, but far from being the only one.

In addition, in such a center the child can develop immediately in several directions. For example, to engage in drawing, modeling, vocal, the development of fine motor skills and other things. That is, parents, taking their child to such an institution, will know what abilities are developing. And adults can choose their own, based on the characteristics and desires of their children.

 
According to statistics, most often the services of developmental centers are used by children aged 6 months to 5 years.

American scientists, studying the Russian market of developing centers, found out that even during the crisis this industry will grow.

Today in Russia there are more than 2 thousand private children's clubs and mini-kindergartens. The growth of their number is fixed annually. And this despite the fact that the state pays more attention to the opening of new kindergartens. All this, because such developmental centers are not substitutes for kindergartens, but, on the contrary, supplement them.

Today in this area there are 3 types of players:

Large franchise networks, which have a large number of points, and, consequently, and wide popularity.
Networks of medium size. Such players own 5-10 small clubs, located in the same region, as a rule. They also enjoy a positive reputation and demand in a particular locality.
Small local players who have 1-2 objects. They are the hardest to compete in the market.
This type of business is not highly marginal. The thing is that he is very dependent on three factors:

cost of rent;
wages of employees;
cost of services provided.
It is not necessary to spray at once to all kinds of activities. We, to reduce costs, refused to conduct leisure and the concept of a mini-garden. Therefore, you can think about subletting the premises. For example, with a private kindergarten, which does not work in the evening, or a school by an official agreement. This will be an excellent opportunity to save on rent.

Potential consumers: these are active and independent parents under the age of 35 who pay attention to the upbringing of their own children. If we talk about the social status, then it should be said that most often it will be people with a medium income and above average.