Business plan for a private kindergarten - how to open a private kindergarten
Estimated data:
The monthly income is 156,000 rubles.
The net profit is 30 600 rubles.
Initial costs - 315 800 rubles.
Payback - from 8 months.
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.
In this article, we will compile a detailed business plan for a small private kindergarten with calculations.
How to open a private kindergarten
Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks;
Description of the service
How to open a private kindergarten
Private kindergarten provides services to parents to look after their young children (from 3 to 7 years). The organization is small and is designed to serve 10-12 children at the same time. The list of services includes the presence of children in the kindergarten, meals, walks, classes. Overtime stay of the child in kindergarten is not provided. The organization itself will be located on the first floor of a residential building, the apartment will be pre-translated into non-commercial real estate. In this business plan we will consider a variant with real estate in rent. But if you have your own apartment on the 1st floor, then your expenses will decently decrease, and the profit will increase.
Market analysis
Today, the problem of placing a child in a kindergarten is very acute. Such state institutions are not enough. Parents wait very long for their turn, sometimes it takes several years. In this situation, many are trying to find an alternative solution to the problem. Private kindergartens are gaining in popularity.
As a rule, the parents of children who are already able to speak and walk feel an urgent need to look after children. Age category is from 3 to 7 years. Senior age is not relevant at all, as children are already going to school. Very young children require careful care and supervision. Mothers usually sit with them, they are given maternity leave and parental leave for this purpose. The greatest demand is observed in the middle age category. It is these children and will recruit an entrepreneur in kindergarten.
Especially relevant this type of business is for women with a pedagogical education. They can be at once the owner of the business, and the tutor, and the cook, and the cleaner, if necessary. Therefore, such an enterprise has a certain female "accent".
A limited number of municipal kindergartens causes a big difference between the large (constant!) Demand for kindergarten services and offers in this sector of the market. Customers in this type of business will always be. And they are likely to become regular customers. This will reduce the cost of advertising.
In general, it is better to open such a private kindergarten in the area of the city where wealthy families live. They, as a rule, resort to the services of such organizations, having greater confidence in them. Thus, the portrait of a potential buyer will look like this: families that have a child of 3-7 years of age, their income is set at an average level and above the average (it is worth to focus on the latter category).
Business Private Kindergarten
The main competitors will be other private kindergartens located nearby, and municipal institutions of this type. The main weapon of struggle will be the professionalism of the personnel, the provision of quality services, as well as unusual proposals (for example, conducting martial arts or dancing classes by a professional trainer). The cost to do below the market average does not make sense - in this case, the costs simply will not pay off and the organization will not bring any income.
SWOT analysis
Before opening a private kindergarten, you need to familiarize yourself with the threats and opportunities. The former can hamper the successful development of the enterprise, while the latter, on the contrary, can accelerate it and cause additional income.
Factors affecting the enterprise are usually divided into external and internal. The first private entrepreneur can not change. However, it can minimize the impact of negative factors and take advantage of opportunities for themselves. External factors include:
Capabilities:
The level of competition is not large, since it is quite difficult to open a kindergarten today, this kind of business requires considerable initial expenses.
Providing a wide range of services.
The possibility of attracting investments in this sector of the economy.
Low cost of advertising.
Changes in legislative acts.
Low penalties for IP (about 1-3 thousand rubles).
Threats:
A high level of bureaucratization in this area.
Decrease in the income level of the population due to the crisis.
The presence of financial barriers to enter the market.
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